Hashtags

Finally got around to parsing the twitter retweet entries… thank god I put the #feelthree hashtag in each of them.

The figures look about right but I hope I didn’t miss anyone…

This doesn’t mean the draw is tomorrow, it was just on the list to update 🙂

Yay, our first email referral! :)

I should have done this months ago, it’s so obvious and easy :p

I tried to find a solution so people could just click a ‘mailto’ link and it would fill in the info in their mail client, but since passing html into a mail isn’t really secure (or recommended) so it just can’t easily be done….

Suggestions please!

Adding your MailChimp list to Twitter

It’s likely a lot of your subscribers will also have a twitter account. We added a field to our signups to enter this, but some people are a little lazy or don’t see the value in adding it.

Twitter has a ‘find friends’ feature that allows you to search email addresses for twitter users though, so it’s quite easy to follow people on your list.

Export your mailchimp list and import it into a new email account. We use Gmail.

Now ask twitter to search this account, click the box in gmail that allows it and twitter will check the list for matching accounts.

We found over 400 people who had signed up but we weren’t following.

This is a useful extra point of contact since some people might have signed up but not realised you also had a twitter account.

 

As a bonus tip you can also import this list into Angel List to easily find out who might be interested in investing capital….

My MailChimp Experiment

Normally I write a newsletter and send it out once it’s done right away. I’m hardly an expert, we’ve only sent six.

This time I though we’d try something new. Apparently the best time to send mails is around 10am, I guess more people are at their desk and more likely to open them but this is tricky to time when you have a massive list of mails.

MailChimp does have a “Send with Timewarp” Feature and also “Let MailChimp optimize time for maximum engagement” but these are both paid for options….

Instead what I did was export my list to excel and reorder the list by the recipients time zones. This idea isn’t perfect and about 2/5 of my list didn’t have that as an option, but it was a start. I suspect a lot of these were due to the fact that I imported my list from another program.

I wrote my campaign as a template and then was able to schedule each major time zone list to land at approximately 10am. The unknown timezone addresses I sent at 6pm GMT, which was 10am on the US west coast. Most of the list are Americans and Europeans so this is a reasonable guess.

The last three campaigns have had a 50% open rate over all, so I will report back in a week or so if this has improved. It took about 10 minutes to paste in all the values but if it drives up the engagement it might be worth the extra effort.

A few promotion and marketing ideas

So, as outlined in our recent email update we submitted an application to Seedrs for some early funding. While we wait for that to be approved we started thinking of ways to try to guarantee 100%+ uptake. One thing some campaigns do is offer rewards for large investments, so invest £3,000 and you’ll get a simulator (eventually). This might seem like an expensive option but the reward is essentially free since, if all goes well, your investment would be worth more than this in the long term. This idea might gain a few largish investments but we really need lots of small investments from lots of people.

So how do you provide a reward or incentive for a thousand people to give £10 each?

Well, we have a ‘lowest investment competition’. Simply put, if you put in the lowest unique amount you’ll get a simulator after the Kickstarter. There are a couple of issues, first Seedrs might not allow it and secondly, even if they did, each campaign lists each investment amount, so we would need to ask them to hide all amounts under, say, £30.

If allowed this could be a nice way to encourage more people to invest a small amount with the change of a more tangible reward along the road.